Southeast Connections
Some clients hire us for a single project. Others trust us as an extension of their marketing team.
Our partnership with Southeast Connections spans employee storytelling, recruitment marketing, professional photography, internal communications, brand development, and the launch of the ELITE Mobile Training Unit.
Faces of SEC
Video Series
Faces of SEC celebrates the people who power Southeast Connections. Through authentic employee stories, this ongoing video series highlights the unique journeys, experiences, and values that shape the company's culture while supporting recruitment and employee engagement.
ELITE Mobile Training Unit
From Concept to Rollout
SEC envisioned a first-of-its-kind mobile training experience to develop the next generation of utility professionals. We partnered with their team from the earliest stages of the project, helping shape the brand identity, visual design, launch strategy, and creative assets that brought ELITE to life.
The Challenge
SEC wanted more than a mobile classroom.
They wanted a recognizable brand that represented their investment in workforce development while reinforcing their reputation as an industry leader.
Our Approach
Rather than supporting a single deliverable, we partnered with Southeast Connections throughout the development of the ELITE Mobile Training Unit, helping shape its identity from the ground up.
Creating the ELITE Brand
ELITE
E Excellence
L Leadership
I Innovation
T Training
E Education
The ELITE Mobile Training Unit needed more than a logo. It needed a name and identity that reflected SEC's investment in developing the next generation of utility professionals. Working alongside the SEC team, we helped shape the ELITE brand, creating a visual identity that extended across the trailer, marketing materials, and future initiatives.
